We say it often: “Build a bond with your visitors, know who they are, where they’re from, and what they’re doing.” Using this knowledge you can make your advertisements more focused by targeting more specifically.
The ability to compare demographic data is an important feature for discovering what your actual target audience is, as you will gain insights into where your visitors are from. You can use this tool to discover whether you have sold the desired amount of tickets in a certain city, for example. If you are unsatisfied, you can adjust your marketing efforts to focus more intensively on a particular city or a specific audience.
How do I compare demographic data?
Google Maps 2.0
1. Go to the Dashboard, click on ‘Tools’ and then on ‘Compare demographics’.
2. You will now be able to determine which events and which tickets you would like to compare. Determine the first dataset (which event, which tickets) and give it a clear name. If you want to select all the tickets from a particular event click on the ‘Toggle whole page’ button in the bottom-right of the pop-up window. Keep in mind that you can also toggle between ‘Past’ and ‘Future’ events so you can compare events that have past with events yet to happen.
3. For the second dataset repeat step 2, but choose the tickets you would like to compare with the first dataset.
4. Once you’re happy about your datasets, click on ‘Select demographics’. Now you can select what you want to use to compare the two datasets. I want to know the age and gender of my visitors, as well as what city they are from. Click on the dropdown menu and select the options you would like to compare. Keep in mind you will only receive data from the visitor information you have actually gathered.
5. Click on the blue ‘Analyse data’ button to begin comparing the data. Once this is done, various tables will appear which give you an overview of all the information you requested.
EVENTIX TIP: You can make the comparison of demographics even more specific by clicking on ‘Add visitor filter’ to a dataset. By doing so you can filter out the information you don’t want to be added to your comparisons, such as a specific age group or city. This can be useful when you want to compare particular cities or age groups, for example.
Good luck comparing demographic data! In this guide, we only used two datasets, but you can use as many as you want. If you have any further questions or feedback about comparing demographics, feel free to contact us through the chat in the bottom-right corner of the screen or via firstname.lastname@example.org.